Attention, Interest, Desire, Action
AIDA is a simple acronym that was devised a long time ago as a reminder of four stages of the sales process (Strong, 1925). AIDA stands for Attention, Interest, Desire, Action
People can’t buy your stuff if they don’t know you exist, right? But, how do you help them find you?
The high-level answer is that you help them find you through awareness stage marketing.
You’ve probably seen a sales funnel at some point, but you may not know that there are specific marketing tactics, content, and campaigns that work best for each stage. Your content needs are going to change when you’re at the top of the funnel vs. the bottom of the funnel.
When you’re trying to gain awareness of your product or brand you’re at the top of the funnel (TOFU). Your goal in this awareness stage is to create content that generates leads and attracts potential customers.
Attention, Interest, Desire, Action
AIDA is a simple acronym that was devised a long time ago as a reminder of four stages of the sales process (Strong, 1925). AIDA stands for Attention, Interest, Desire, Action
People can’t buy your stuff if they don’t know you exist, right? But, how do you help them find you?
The high-level answer is that you help them find you through awareness stage marketing.
You’ve probably seen a sales funnel at some point, but you may not know that there are specific marketing tactics, content, and campaigns that work best for each stage. Your content needs are going to change when you’re at the top of the funnel vs. the bottom of the funnel.
When you’re trying to gain awareness of your product or brand you’re at the top of the funnel (TOFU). Your goal in this awareness stage is to create content that generates leads and attracts potential customers.
